bicity 

Bicity is located in quadrant I of the Grand strategy matrix because it has an excellent strategic position.

 

 

Quadrant I

 

The quadrant I includes strategies for maintaining rapid growth when you have a strong competitive position:

 

Market penetration:

1.  

• Develop a new app compatible with any electronic devices (PCs, smartphones, tablets) where users will upload their

• information, book a service and check availability.

•  

• Promote an advertising campaign through social networks, showing the benefits of using a bicycle instead of any other

• kind of transportation type, taking advantage of our service.

•  

  Give to all our loyalty clients a water flask exclusive from bicitaxi.

•  

  Sets stands and publicity in places near to the parking lot.

•  

  Make low price promotions in winter season.

 

Product development:

 

• Provide a security kit that contain accessories in order to keep safe our customer, such as, helmet, padlock and chain.

•  

• Make an alliance with companies that need us to provide the services to give their employees some extra benefits.

•  

• Use recycle bikes to provide our services