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The Quantitative Strategic Planning Matrix (QSPM)

 

The quantitative Strategic Planning Matrix (QSPM) comprises the decision Stage  of the strategy-formulation analytical framework. The QSPM is a tool that allows strategist to evaluate alternative strategies objectively, based on previously identified external and internal critical success factors. This technique determines the relative attractiveness of various strategies based on the extent to wich key external and internal critical success factors are capitalized upon or improved. The relative attractiveness of each strategy within a set of alternatives is computed by determining the cumulative impact of each external and internal critical success factor. It is composed by: Strategic Alternatives, Key factors, Weights, Attractiveness scores (AS), Total attractiveness scores (TAS), and the sum Total attractiveness score.

The QSPM prioritizes the alternative strategies to know which alternative strategy do first.

Strategy 10 is the most attractive as indicated by the sum total attractiveness score of 2,72 followed by the strategy 3 with 2,70 and the strategy 1 with 2,68

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