• Rack Element:

The lack of a secure parking space keeps many people from using their bikes for basic transportation. Leaving a bicycle unattended, even for short periods, can easily result in damage or theft. Finding a bike rack that does not work or is not conveniently located makes for a frustrating experience.

The rack element is the part of the bike rack that supports one bicycle. So, is an opportunity for the company the innovation in this stuff with creative designs which should carefully balance form with function. For example, in Japan is developed a more complex form to secure the bikes which is automated through the use of mechanical arms “; this represents perform a much larger investment, but the benefits of implementing this technology is unprecedented.

 

Association of Pedestrian and Bicycle Professionals. (2002). Bicycle Parking Guidelines.

GIKEN LTD. (2007). No More Nuisance Parking, for Beautiful and Habitable Urban Development.

 

 

• Bikes:

The technological innovations are made ​​great strides, some things that were seen difficult to acquire because of high costs today are possible. In our industry, they are making great strides to reach the smart bicycle using a mobile application that turn their lights when the user is near on a night time. We see our routes statistics and receive an SMS with a link to Google Maps to find what our current situation if we lost the field in just 30 seconds. This GPS module is also ideal for finding the position of the bike if it has been stolen without the thief knows that inside the handlebar is an intelligent brain. this represents a great opportunity to add value to our customers by providing differentiation and innovation in service, and enhanced security.

 

Kickstarter. (2013). Helios, una nueva revolución tecnológica para bicicletas. Hipertextual

 

 

• Additional Elements:

The development and acquisition of new information systems to enable the management of users, the income records and creating solid databases represent a great opportunity for the proper functioning of the company.