Mission

We are pioneers(7) at providing bicycle parking lots and rental services(2) in Bogotá(3), working for the community (1) benefit and helping to improve the city’s mobility problems(8) in a safe, ecological and economic way, seeking continuous improvement and financial stability (5). Specifying objectives based on a developed green technology (4) and the use of human resources wanting the welfare (6) of all our stakeholders (9).

 

It is really important that our mission includes the nine components, that’s why we try to mention all of them:

 

• Customer: Bogota community. It is important to identify the customer because in this way we can have a customer orientation in order that we can identify their needs and satisfy them.

 

• Product or service: Bicycle parking lot and rental services. As we identify the needs of our costumers it is important to have clear what products are we going to provide in order that we accomplish our objectives (including the satisfaction of our clients’ needs)

 

• Market: Bogota. We included the market as it is important to establish and let all our shareholders know where are going to operate and compete.

 

• Technology: Green technology. It is important for us to show that our company is characterized and affected by different types of technological resources that improve our final service. Also we use the word “green” as our mission must reveal that we are environmentally friendly.

 

• Concern for survival profitability growth:  Continuous improvement, financial stability. We need credibility of our stakeholders and we can gain it by mentioning that we are committed to grow and improve in all the aspects of our company.

 

• Philosophy: Welfare. We want the success and the accomplishment of all the objectives so that we can have an entire group of members satisfied and happy.

 

• Self-concept: Pioneers. Our biggest resource for competitive advantage is that we are the pioneers of our service in our market; we consider it is important to state what makes us different from others.

 

• Concern for public image: Community well-being, mobility problems. We look forward to solve some mobility problems and we mention it as it is important to reveal that our firm is socially responsible.

 

• Concern for employees: Stakeholders. Not only employees but every single member that directly or indirectly affect the company are valuable for us and they are a vital part of “what really our business is”